Chung-Hua University Repository:Item 987654321/27928
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    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/27928


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27928


    Title: M型社會對廠商訂價之影響-與傳統廠商訂價模型之比較
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: M型社會;價格競爭;非均勻消費者偏好
    Date: 2008
    Issue Date: 2014-06-26 23:43:24 (UTC+8)
    Abstract: 隨著全球化現象發展，M型社會於各國逐漸形成，廠商的訂價行為也隨之改變，然而，過去文獻對於消費者分佈設定多採取均勻分佈，並不符合實際現象，據此本文探討M型社會對廠商訂價之影響性並與傳統廠商訂價模型做一分析比較。本文設定兩國兩廠商價格競爭模型，並且發現全球化與M型社會結果是相輔相成，廠商間訂價之差異將受到M型社會出現而縮小。
    Appears in Collections:[Department of Finance] Seminar Papers

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